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Strategy & Business Planning


Achieve cross-enterprise alignment of planning and execution processes to improve financial performance while managing risk.


Obsidian Partners will aid our clients to define their direction, and decision making on resource allocation to execute the strategy. It includes implementation of control systems for monitoring the strategy implementation.



  • Aligned financial & operations plans

  • Goals focused on business performance

  • A standardized schedule for proactive executive review & assessment of management commitment

  • Definition of ownership & accountability throughout the organization

  • Improved revenue, optimization of  operating expense & increased shareholder value

Go-to-Market Strategy


Our services includes the design a winning Go-To-Market Strategy (GTM strategy).  We will create a plan that specifies how your company will reach the target customers & achieve competitive advantage. Together we will create a blueprint for delivering a product or service to the end customer:


  • Determine the target market opportunity

  • Understand the buying process: identify decision makers, approvers, recommenders & influencers 

  • Define a value proposition that resonates with the decision makers

  • Prepare a product roadmap & life cycle

  • Set a pricing strategy

  • Document the distribution strategy & sales process

  • Create an integrated demand generation plan to create qualified opportunities

  • Define Marketing & Promotion

  • Establish a Channel Strategy. Identify partners for creating awareness, interest, consideration, purchases, implementations & customer support

  • Creation of playbooks to train the support teams to handle implementation & end user requests.

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Operational Excellence


We assist firms to operationalize their business strategy through the implementation of process, product and systems improvements.

We perform an assessment of the current state of your organization to identify areas of opportunity. We will equip your employees with a new set of problem solving and innovation tools that will maximize the organization's value.


Obsidian Partners include:

  • Environmental & Strategic scanning; People, Performance and Culture Assessment

  • Organizational Redesign and Simplification

  • Process Optimization & Continuous Improvement

  • Six Sigma, Lean, Design for Six Sigma, Design Thinking, and Innovation Process Deployment

  • Cost Analysis & Optimization

  • Asset and Resource Optimization

  • Implementation of Control Systems

  • System Capacity & Capability Analysis

Training & Facilitation


Learning is one of the top strengths of Obsidian Partners. We are Certified John Maxwell Team Trainer, Speaker & Coach.

Currently, the pace of change is unyielding: staying relevant in business requires that organizations and communities invest in learning.


Training & development expand your organization's skills and abilities to lead in a changing world.

We offer customized, tailored training & technical assistance to help you accelerate performance. Our Services, available in Spanish & English, include:

  • Gallup Builder Talents BP10™

  • Certified LEGO® SERIOUS PLAY® Facilitator

  • Keynote Speaking & training

  • Training needs assessment: tying your company's goals to the skills your organization requires to be successful

  • Custom training design

  • Blended Learning: Onsite, webinars, on-the-job training

  • Post-training assistance: mentoring and coaching

  • Train the trainer programs

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